New Breed is the moniker of a Dutch guy with Indonesian roots living in Istanbul.

Trained as an usability expert, he now makes a living as a freelance web & graphic designer. In his spare time he likes to design toys and is mostly busy building robots and compiling mixtapes.

His work has been featured in a handful of books and have been showcased in art exhibitions worldwide.

He loves to ride his bike and cannot live without pencil and paper.

For more toy and character design visit

my clients

Drop me a line at: soojoo79[at]